Selena Gomez’ Beauty Line – Rare Beauty – Helps Provide Mental Health Resources

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Selena Gomez has become an advocate for mental health, racial equality, and body positivity. The singer released her long-awaited third album in January 2020, Rare, which debuted at number 1.

The star has been open about her struggles with depression and anxiety, sharing that she has felt hopeless at times and had a hard time getting out of bed. She received what she calls “life-changing” help and promptly launched Rare Beauty.

Her goal is to raise $100 million dollars in the next ten years to provide mental health resources for those in need. Her make-up line is inclusive – meaning the foundations, concealers, and blushes all blend in well with every type of skin tone.

Even before testing began for the products over two years ago, Gomez decided this would be a beauty line full of diversity. For those comparing themselves to others or trying to fit in, the line is meant to challenge conventional beauty standards.

One percent of the line’s annual sales go to the Rare Impact Fund, which will provide mental health resources to underserved communities. Gomez states, “with anxiety levels at an all-time high, it made sense to me to tie the launch of my beauty line to my passion for mental health awareness”.

After undergoing a kidney transplant in 2017 for complications from the disease Lupus, Gomez can now be found proudly showing off her scars to the media. She says, “I feel like I’m a warrior and I wouldn’t be here if it wasn’t for that scar”.

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